Mail-Order Wedding : Neiman’s, Horchow Sign Letter of Intent
Two fancy mail-order organizations would get together under a tentative deal established Thursday, with Neiman-Marcus Group acquiring the Horchow Mail purchase company for the sum that is undisclosed.
Horchow, an independently held Dallas company began by an old Neiman Marcus worker, offers household that is elegant and gifts through the Horchow Collection along with a wider selection of product through its Trifles catalogue and discounted close-out things through the Grand Finale catalogue. The organization has yearly product sales of more than $100 million.
Neiman-Marcus Group’s primary unit, Neiman Marcus of Dallas, sold $65 million to $70 million of product by mail when it comes to 12 months ended July 30.
Maxwell Sroge, an expert on mail purchase, stated the offer is sensible for both organizations.
“It’s a good diversification for Neiman’s,” said Sroge, president of Marke/Sroge Communications, a Chicago-based catalogue development and company that is consulting. He noted that the mixture provides good possibilities for consolidating personal computers and purchasing staffs and therefore both organizations should be able to draw prospective customers from each other’s e-mail lists.
Neiman-Marcus spokesman Peter Farwell said Roger Horchow, chairman of his business, will always be on in that capacity and start to become actively active in the business. “It’s a rather successful business with good administration, and now we anticipate continuity,” Farwell stated. (Sroge, whom said Horchow Mail purchase happens to be trying to find a customer for many years, stated the business recently was in fact rumored to own “serious losses” or become just marginally lucrative.)